Genashtim (pronounced jen-ash-tim) is an acronym of the family members of our founder. His wife’s name is Genevieve, daughter Ashley, and son Timothy.
“When we first tried to register the company, we proposed a number of different names which decribes our business. But they were all either rejected by the registrar of companies because they were too generic, or we could not register a domain which sounds anything like the names we selected. So I had to resign myself to the fact that we will have to come up with name which has nothing to do with our business. After an afternoon of doodling, I came up with Genashtim. Two years into the business, when we had 8 employees, I gathered them in a room, and asked them to come up with a new name. I then left the room. A couple of hours later, they emerged to say that they think best to just keep the name.”