Why the name?

 

Genashtim (pronounced jen-ash-tim) is an acronym of the family members of our founder. His wife’s name is Genevieve, daughter Ashley, and son Timothy.

His wife’s name is Genevieve, daughter Ashley, and son Timothy.
Genevieve, Ashley and Timothy

“When we first tried to register the company, we proposed a number of different names which decribes our business. But they were all either rejected by the registrar of companies because they were too generic, or we could not register a domain which sounds anything like the names we selected. So I had to resign myself to the fact that we will have to come up with name which has nothing to do with our business. After an afternoon of doodling, I came up with Genashtim. Two years into the business, when we had 8 employees, I gathered them in a room, and asked them to come up with a new name. I then left the room. A couple of hours later, they emerged to say that they think best to just keep the name.”

Thomas Ng
Founder